Sam Collins: Is cricket’s future Royal blue?
February 8th, 2010 by Sam Collins in IPL, Twenty20
Today, at Lord’s, cricket saw the future. At least that’s what Manoj Badale, Chairman of the Rajasthan Royals, would have you believe. For Badale appears to have succeeded in his extraordinarily ambitious plan to create a global Twenty20 cricket franchise under the banner of the Royals 2020, with Hampshire, the Cape Cobras, Trinidad and Tobago and possibly Victoria all united by the Royals name.
Badale is a Cambridge-educated, British-Asian media mogul who acquired the Jaipur franchise to create the Rajasthan Royals back in 2008, delivering them Shane Warne and IPL success in their inaugural season. He has achieved in principle what has not happened in any other sport – a global network of teams. Badale may have the too-smooth looks and cut-glass voice of a James Bond villain but his CV suggests a man who matches word with deed.
Simply, the four signed clubs will take on the Royals name when competing in their domestic tournaments, perform in standardised kits and potentially share talent between each other. Cricket-wise Badale’s aim is to give fans of the franchise a team to support all year round, with plans for expansion to existing Twenty20 markets in New Zealand, Pakistan, Sri Lanka and Bangladesh. The promise is huge – not least because Cape Cobras, Victoria and Hampshire bring with them Newlands, the MCG and The Rose Bowl.
Yet there were plenty of furrowed brows, with the potential problems almost as numerous as the gaps in the presentation. To be fair, attempting to explain something of the complexity of what Badale is trying to implement in a half-hour briefing was always going to feed scepticism.
The brand leans heavily on Warne – he at present coaches and captains the Rajasthan Royals – and the choice of partners has his poker chips all over it, with Hampshire (owned by his great friend Rod Bransgrove) already signed up and his native Victoria in advanced negotiations. Warne spoke with his customary glint about the attractions for players involved with the franchise – the style of play, the aggressive tactics and encouragement for youth all presented as totems of the Royals regime. As long as his charisma is on board, anything appears possible. The key for Badale will be retaining his interest in the long term, with Warne’s outside portfolio increasing all the time.
There may also be difficulties in trying to balance equal attention and resources between all the franchise member clubs, especially if several of them were to be competing against each other in the Champions League Twenty20. Last year, Cape Cobras, Victoria and Trinidad and Tobago all featured in the tournament.
Yet for all the talk of opportunities for players and fans, this is primarily about the dollar. A globalised brand gives Badale the opportunity to push hard on sponsorship and potentially be the first to exploit cricket’s tentative forays into the global-domestic scene.
Sam Collins is editor of thewisdencricketer.com
Posted in IPL, Twenty20 | 5 Comments »

February 8th, 2010 at 10:06 pm
Why were they at Lord’s?
MCC involved ? No
Middlesex involved ? No
ECB Involved? No
A nice bundle of £££££ being passed to the owners of the Home of cricket in return for providing facilties for the Press Conference and confering some pseudo respectability on this grimy venture? Now you’re talking…
February 9th, 2010 at 2:43 pm
Why grimy?
And I presume anyone can hire out the facilities at Lord’s.
You could Paddy – and make an announcement to the world about anything you wanted. Would that make you grimy?
February 9th, 2010 at 3:44 pm
Grimy? Because real cricket values come nowhere in this enterprise. It is driven by Money, money, money. That’s what they want. And to get a bit of cheap publicity for this Shane Warne decides to have a go at Andrew Strauss. What has Strauss not going to B’Desh to do with this event? Nothing. So what does Warney do – make a few cheap jibes to try and hog a headline or two.
What is happening is that those with Stanford-like greed – Badale, Bransgrove et al (and ageing stars trying to extend their earning lives) fling some money at the MCC to try and give their irrelevant little venture a bit of credibility. And the MCC complies. Just like they did when “Sir” Alan helicoptered in.
Relevance for the world of cricket? Zilch.
Roll up, roll up buy my nice venue. Cheques to MCC, Lord’s Ground, NW8 please. Every little helps….
February 9th, 2010 at 4:03 pm
Paddy, Sky Sports News set up the Strauss story – they interviewed Harmison, who gave quotes about Strauss, and then asked Warne about it. He gave an answer, it may have been quite inflammatory, but he talks straight, and was probably bloody bored of dead-batting after 3 hours of the same questions.
February 9th, 2010 at 4:18 pm
I still don’t see why you have it in for MCC. If any (legal) company wanted to hold a press-conference at Lord’s, it could. Within reason, it’s not the club’s position to make a judgement, is it?
Bransgrove is a forward thinking anti-Clarke, anti-ECB, pro-regionalisation chairman.
He’s the sort of chairman that would be keen to see Test cricket back on terrestrial tv. If he wants to become ‘twinned with’ the Royals, let him…
He has the potential to do a lot more good than many others involved in cricket admin.