John Stern: PR gone mad amid Ashes fever
July 10th, 2009 by John Stern in Miscellaneous, The AshesThe consensus is that Glamorgan have pulled off a major – and successful – charm offensive with the staging of this Test match. Friendly welcomes and close-harmony singing everywhere.
But spelling might be an area they want to address next time and I don’t mean the bilingual signage that greets visitors from across the Severn Bridge. In one of the thousand or so banal press releases that litter cyberspace around this time, Glamorgan managed to mis-spell the name of their favourite daughter Katherine (or Kathryn according to Glamorgan) Jenkins, the singer who belted out the Welsh national anthem before the start of play on Wednesday.
The two-line missive telling the world how Miss Jenkins thought it “lovely to be back home in Wales” wins shortest press release of the week. But there are plenty of other candidates vying for some prestigious other accolades:
Rip-off of the week goes to the Royal Mint who announced that they had crafted a gold medal (rather than a coin) for Andrew Strauss to toss with on Wednesday. Of course, they didn’t produce just one though. Better safe than sorry so they minted 150 of them which can be purchase at a mere £1,595 each. If you’re too tight to match that reasonable asking price there are 50,000 cheapo nickel-bronze versions for a tenner. Did they say toss?
Tenuous link of the Test goes to the revelation that three of England’s “football-mad” players (Collingwood, Anderson and Bell) were backing the 2018 football World Cup bid, based on the fact that “all the lads enjoy a kick about during training”, according to Sunderland fan and Alan Shearer soundalike Colly.
Stating the bleedin’ obvious award was the extraordinary claim by Freddie Flintoff that “the Aussies are notorious for sledging” as told to Tim Lovejoy’s channelbee.com.
And finally, the Bandwagon Jumping Hasn’t Fred Got Better Things To Do With This Time – a press release from Red Bull about Flintoff playing table football (?!) against Aussie F1 driver Mark Webber. If I played Scrabble against Gideon Haigh, would that count?
John Stern is editor of The Wisden Cricketer
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